As a Marketing Specialist at Varicon, I led end-to-end digital marketing strategy, planning, and execution while building scalable analytics and reporting systems across key marketing platforms. I drove SEO, content, and paid growth initiatives, creating high-impact assets that generated 600+ MQLs and contributed to a $2M sales-qualified pipeline within three months. I worked closely with internal teams and external agencies to ensure consistent brand messaging and execution. I also designed a data-driven ROI calculator to strengthen sales trust and led the launch of Varicon’s employer branding strategy in Nepal, including the Life At Varicon social channels.
- MQLs
- 600+
- sales-qualified pipeline
- $2M
- months
- 3